The Daily Stylist – Steps

Brief

How can the ladylike Dutch dress label Steps create a new flyer and newsletter that people don’t immediately discard?

Outcome

With ‘’The Daily Stylist,’’  Steps introduces a fashion stylist who guides the reader through the content in a personal manner. The newsletters each have a different theme: Moments suggest an outfit for certain occasions such as New Years or a day at the office, Brand Inspiration covers an interesting story related to dresses, Special Item puts an important item in the spotlight, and Sale shows the latest discounts. The newsletter and flyer are designed in interchangeable blocks that are easy to set up and play around with.

Skills

Production
Concept Development
Copywriting & Graphic Design