Salsalicious! – Fresh’d

Brief

How can the Belgian food company Fresh’d promote their new salsa sauce at international food fairs?

Outcome

By connecting salsa sauce to the sultry Cuban dance of salsa, the new product gets a more enticing feel. Not having to prepare the sauce themselves allows couples to spend less time in the kitchen and more time to salsa. This passionate mindset is translated into a graphic identity, a video commercial and “10 Steps to Salsa” booklet.

Skills

Copywriting
Graphic Design & Illustration
Production Assistant