Kuyichi Prism – Kuyichi

Brief

How can the fair-trade jeans brand Kuyichi make sustainable fashion attractive to teenage “Fast-Fashionistas”?

Outcome

Since Kuyichi means Rainbow God in ancient Peruvian language, this colorful aspect is used to appeal to the Fast-Fashionistas. The shape and color spectrum of the “Prism” are the basis of a new graphic identity and store design, proving that sustainability and nature can be exciting. The result is an eco-friendly yet stylish retail forest to enjoy and explore with their girlfriends.

Skills

Concept Development & Brand Strategy
Copywriting & Graphic Design
Virtual 3D Design & Spatial Design