RAY

Brief

How can the bankrupted 70’s high-end womenswear brand Ossie Clark reinvent itself today?

Outcome

New life is breathed into Ossie Clark’s 70’s hedonistic rock & roll spirit, but this time with a menswear collection. With RAY, short for Ossie Clark’s middle name Raymond, a modern-age rebel is born. Flamboyance and raw sensuality are fused to create a psychedelic trip, reserved only for the real male daredevils.

Skills

Brand Analysis
Business Strategy
Copywriting & Editing