Brief
How can the quirky Amsterdam-based fashion label LIKETHIS interact with their target audience online?
Outcome
Since “liking” is already a global online phenomenon, we link the activity of online “liking” to the brand LIKETHIS by introducing The Unconditional Liker. The name says it already, the Unconditional Liker is an inexhaustibly optimistic fictional character inspired by online memes. She interacts with potential customers, the Likers, by liking and leaving excessively positive comments, GIFS and videos on their posts.
Skills
Concept Development & Online Strategy
Copywriting & Graphic Design
Production & Photography & Editing
