Meeting of Minds – Hotel Droog

Brief

How can the Dutch conceptual design company Droog attract and accommodate an audience to its symposium about “speculative design”?

Outcome

Speculative design is all about raising questions and evoking discussions about design possibilities. There is no fixed outcome, what is important are both process and experimentation. These flexible, complicated and indefinite qualities of speculative design are translated into an equally versatile folder that people can play with and use as notebook during the symposium.

Skills

Concept Development
Copywriting
Graphic Design Assistance