Healthy Without the Hassle – Jimmy Joy

Brief

How can nutritionally complete food brand Jimmy Joy have memorable interactions with their customers and communicate their core mission: ”Creating healthy, easy and sustainable food so you have more time and energy to do what you love.” 

Outcome

A content strategy that revolves around 4 main pillars: Health & Nutrition, Convenience, Sustainability and last but not least, Fun. This strategy was set out on social media, email marketing, blogs, online ads ( Facebook, Google and Instagram), the website, and print. Collaborating with influencers that fit the brand ( Lize, Chinchilla Marty) also contributed to compelling online engagement. 

Skills

Creative strategy
Content creation (text & photography & video) 
Team management