Dissecting Denim

Brief

How can the current denim industry be analyzed?

Outcome

A literal translation of “analyzing” has resulted in a medical-themed concept that dissects the jeans market like body parts. The heart, blood, bones and brain serve as a classifying tool to cut today’s 20 leading denim brands into four segments. The books strip down these brands layer by layer and page by page to reveal their true core.

Skills

Concept Development
Brand Analysis
Writing & Editing