How can the prestigious British luxury house Alexander McQueen engage with a younger consumer audience who couldn’t normally afford the brand?
A new communication concept that showcases Alexander McQueen’s brand philosophy in an interactive storytelling format of a virtual game. Players assume the role of Madam McQueen, a literal fashion victim who has to travel through the McQueen collections in order of chronological reference to retrieve her stolen wardrobe from the enemy, the “Nonentities.”
Concept Development & Brand Strategy
Copywriting & Graphic Design
Virtual 3D Design & Animation