What will people look like in 2050?
With the current nuclear climate and the speed of pollution, radioactivity is an inevitable issue. MID, meaning “in the middle” or “in flux,” is a brand that draws inspiration from metamorphosis, adapting its wearers to these post-apocalyptic circumstances. Bright toxic colors, deformed shapes and glow in the dark accents represent the effects of human mutation in a fun and bold manner, giving it a positive spin.
Concept & Brand Development