How can the minimalistic Scandinavian interior brand HAY adapt to the needs of the increasingly isolated Chinese market in 2025?
The introduction of a new product, namely the HAY HO LO jewelry line. Because of their extreme work ethic, the Chinese population is facing feelings of seclusion and loneliness. To prevent this, the jewelry line captures the feeling of “home” by projecting holographic representations of their beloved ones, carrying the warmth of home wherever they are.
Concept Development & Brand Strategy
Copywriting & Graphic Design
Production & Photography & Editing